Tatcha

We led Tatcha’s "Major Moisture Match Up", featuring a showdown between two iconic Tatcha moisturizers. The campaign took over Tatcha's social channels and spread to everyday social trends. The 360 strategy consisted of a hero spot, social rollout, Sephora activation, and experiential pop-ups. All blending the brand’s signature Japanese heritage with a modern, competitive spirit, driving fresh messaging around beauty and sportsmanship.